This toolkit is a living resource centered on Greater Philadelphia’s past, present, and future as a hub for cell and gene therapy and connected health.
The core of the toolkit is a set of key messages and supporting points, which were developed to synthesize the region’s strengths in these areas. These messages are designed to resonate with key audiences including investors, customers, talent, expanding companies, members of the media and others.
These messages can be incorporated into press materials, talking points, website and marketing materials, event signage, social media posts and beyond. Reinforcing these messaging points through varied uses across organizations will help to build a cohesive message about the good work happening in our region in cell and gene therapy and connected health.