Efforts to share the news of Greater Philadelphia as an epicenter of cell and gene therapy and connected health are in full force. In February, for example, an op-ed describing our strengths in these sectors appeared in Pharmaceutical Executive magazine. This coverage was complemented underwriting of WHYY’s The Pulse, which is helping to spread the word about the Cell & Gene Therapy and Connected Health Initiative in 18 states.
A myriad of other communications tactics were previously rolled out, in 2019, including media placements in airports serving conference sites; underwriting of Big4Bio Philadelphia; a brochure that has been developed for use at industry meetings; and events like the Greater Philadelphia Innovation Showcase held last June, which included talks from regional cell and gene therapy company executives and researchers, as well as demonstrations of innovative technologies for an audience of more than 250 attendees. Now, the CEO Council for Growth is launching a new tactic to grow the Initiative’s influencer base.
Throughout the year, investors and partners in the Cell and Gene Therapy and Connected Health Initiative will receive tools that aid them in supporting the storytelling effort. The intent is to encourage a growing number of stakeholders in conveying the message that, for global investors, customers, innovative talent, start-ups, and expanding companies looking to grow and locate in the 11-county region, “It’s all here — Talent. Research. Results. Momentum.”
Influencers are asked to use outlets such as social media to share news featured in this monthly communication via email and on the CEO Council’s Twitter and LinkedIn channels, and to push out hashtags, including #DiscoveryStartsHerePHL and #TalentResearchResultsPHL.
The hashtags and sample social media posts are only two of several tools that have already been developed. They are housed in an online toolkit on the CEO Council’s website. The toolkit includes videos, photos, infographics, a fact sheet, press releases, presentation templates, and news coverage, including stories that have appeared in the Philadelphia Business Journal, The Philadelphia Inquirer, and Philadelphia magazine, to name just a few. We invite you to utilize these resources in your social media. And don’t be surprised to find @CEOCouncilPHL among your followers!